The MagyarBrands Program has a history of more than a decade: for 15 years, an expert committee has selected the most outstanding brands in Hungary that embody excellence. Over time, this recognition has become an important reference point for consumer decisions, both for consumers and business partners. WING has been repeatedly honored, receiving the "Excellent Business Brand" award every year since 2016, and this year marks the ninth time.

The selection of the awarded brands follows a multi-step evaluation process, involving an independent panel of experts. To achieve success, brands must meet numerous strict criteria. Among other things, the committee examines how closely the brand is connected to people's lives, Hungary, and local values. Reputation plays an important role in the selection process, both among consumers and business professionals, as well as the company's domestic brand-building activities. In addition to expert evaluation, research results are also decisive, with particular attention paid to the brand's traditions and reliability, including the company's size, financial performance, and capital strength.

WING has once again fully met these criteria: the company, celebrating its 25th anniversary this year, has grown into a market-leading real estate developer over the past quarter-century. WING has developed real estate worth 800 billion forints in Hungary, constructing 1.4 million square meters of space, which amounts to 52 buildings – averaging more than two new properties handed over each year.

The company’s presence also extends to the international stage, as WING is the majority owner of Poland's largest real estate developer, ECHO Investment, which is listed on the Warsaw Stock Exchange, and of BAUWERT, a leading German residential and commercial real estate developer. In total, the group has developed real estate with 5.5 million square meters of floor space in Germany, Poland, and Hungary.

The message of the MagyarBrands Program in 2024 is the same as before: this year, it again highlights the best of Hungary's domestic brands, whose outstanding performance proves their place in the Hungarian market. The "Excellent Business Brand" award is an important recognition for WING, as MagyarBrands award-winning brands are not only well-known but also recognized in consumer and professional circles. They embody values such as business reliability and value-creating operations that also support the development of society.