TRIBE brand premieres in Hungary with the opening of ibis & TRIBE Budapest Stadium

2023-12-15

One of Accor’s fastest-growing hotel brands across Europe, TRIBE, opens the doors of its first hotel in Budapest. Together with ibis, the newly constructed dual-branded hotel is located in Liberty, WING’s unique mixed-use project. ibis & TRIBE Budapest Stadium offers 332 hotel rooms, split evenly by the two brands, and a complex set up with various F&B outlets, as well as meeting and fitness facilities.

According to the management agreement of Accor, the world's leading hospitality group, and WING, a leading property development and investment group in Central Europe, the double branded hotel – TRIBE and ibis – is owned by WING and managed by Accor.

“It is our pleasure to introduce this unique hospitality brand to one of our key markets in Central and Eastern Europe. TRIBE is a modern and urban lifestyle brand that mixes trendy neighbours and travellers through unique concepts and city experiences. We believe that thanks to partnering with WING the new property will be more than just a hotel but an invitation to discover a brand new hospitality experience”, said Pauline Oster Vice President Tribe Europe & North Africa at Accor.

“Wing is Hungary’s leading property company. We are committed to developing the urban environment through buildings whose function creates value for the people who use them. The Liberty development is an international caliber mixed-use office and dual-branded hotel development designed and built to the highest standards. Located halfway between Budapest Airport and the City Center, the Budapest Stadium Hotel incorporating the TRIBE and ibis brands meets a need for three and four-star accommodation near the Ferencváros Groupama Arena, the MVM Dome Handball Arena, the National Athletics Stadium, the Palace of the Arts and the National Theatre. Wing is delighted to expand its successful cooperation with the Accor Group which includes the ibis Styles Budapest Airport and the Tribe hotel currently under construction at the airport. In total, Wing has over 1000 hotel rooms delivered or under development. Wing is proud to open the first Tribe Hotel in Hungary”- said Noah Steinberg, the Chairman and CEO of WING.

The hotel is also a premiere for TRIBE on the Hungarian market, bringing 166 guest rooms offering the utmost comfort and the latest technologies. The hotel concept includes vibrant living spaces on the ground floor, centred around a welcoming lobby area and a lounge, which also functions as a business corner. The hotel will also offer an à la carte restaurant, open from morning to evening, a fitness area, underground parking, and accessible rooms for guests. The conference centre of the hotel can accommodate up to 200 people, with multifunctional events rooms that can be divided into four separate sections. Its skybar is expected to open in the spring of 2024.

TRIBE is one of Accor’s fastest-growing brands across Europe, which reshapes the traditional hotel experience and enables guests to live, work, and play in contemporary spaces. TRIBE brings international lifestyle trends and energy through artfully curated spaces and services to local people. It’s all about the mix and match: TRIBE thinks out-of-the box to create a high-end experience at a fair price. TRIBE hotels are 4-star midscale hotels designed to be vibrant and aspirational with livable, stylish, and supremely functional areas. Designed for modern travellers, the brand expresses a new definition of sophisticated design at every opportunity. Defined by how people want to live and travel, TRIBE focuses on the things that really matter: intelligent, functional, design-driven hotels that give our guests everything they need and nothing they don’t.

The new hotels will be in the South wing of the Liberty project in District IX of Budapest at the crossing of Könyves Kálmán körút and Albert Flórián út, immediately next to Groupama Arena and the Telekom Headquarters. Liberty is a modern, energy-efficient building with a dynamic facade, and its location and available services all contribute to a high-quality and sustainable environment. The unique project is designed to meet the latest environmental, sustainability, health, and safety standards and is designed to achieve BREEAM Excellent and Access4you Gold ratings. The building incorporates A+ category office spaces as well as hotel and commercial units, serving the comfort and functional needs of all users. Due to its location, it has excellent transport connections by M3 metro, by tram 1, by train and long-distance bus. The hotels are 15 minutes away from the Budapest Liszt Ferenc International Airport and in direct proximity to motorways through the M5 access road.

The Hungarian capital city is one of the 24 most recommended tourist destinations in the world and is also ranked in the top 12 in Europe selected by Condé Nast Traveler, one of the world's leading travel magazines. The 150-year-old Budapest received special attention in the compilation. In addition to the magnificent buildings on the banks of the romantic “Blue Danube” and the Gothic, Baroque, Neoclassical, and Art Nouveau architectural masterpieces found throughout the city, the city offers thermal baths as experiences to miss.

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