WING Won Marketing Diamond Awards
2025-03-11
WING, a leading real estate development and investment company in the Central European property market, has been recognized at the Marketing Diamond Awards 2024 competition, organized by the Hungarian Marketing Association, in the B2B marketing category. The company entered the competition with the WING25 campaign, celebrating its 25th anniversary, which showcased the company's growth and successes over the past quarter-century.
The Hungarian Marketing Association (MMSZ) announced the Marketing Diamond Awards competition for the tenth time this year. The submitted entries were evaluated by a professional jury consisting of more than 50 members, including recognized experts from both agency and client sides.
The WING25 campaign, created in the spirit of creative storytelling, celebrated the company group’s 25th anniversary last year. Its slogan – "25 years, countless inspiring stories" – highlighted the diverse activities of WING over the past quarter-century. Throughout its operations, the company has created lasting value in every segment of the real estate market. The innovative digital campaign, which showcased the effective and targeted use of digital platforms, ran from September to December 2024 and reached its target audience through numerous media channels.
The goal of the anniversary activity was to strengthen the company’s market position, increase brand loyalty, and showcase long-term value creation and professionalism. One of the key elements of the campaign was the video WING Urban Beats – Next Level, which places the company’s defining real estate developments in context with a unique vision and dynamic narrative. The concept is a continuation of WING's previous award-winning image film, which presents the company’s values and the future of real estate development with a modern perspective. The film places WING's diverse real estate development activities in an exciting urban context, showcasing an ecosystem where design, sustainability, and digital proptech solutions form an integrated whole. The artistic approach is no coincidence, as the company considers supporting local contemporary artists and promoting the wider recognition and appreciation of contemporary culture to be of great importance.
The company group is committed to continuous development, and these recent awards mark another milestone in the company’s history. They also confirm that the WING25 campaign is not only about the achievements of the past quarter-century but also reflects the group’s visionary approach to building the future.
