MagyarBrands, a competition for excellent Hungarian brands, was established in 2010 to promote the products and services of the most successful Hungarian consumer, business and innovative brands among consumers and in the business world. Brands are scored by an expert committee and are awarded in three categories: Excellent Consumer Brands, Excellent Business Brands and Excellent Innovative Brands. WING has won the award in the Excellent Business Brands category every year since 2016. Brands are assessed based on a comprehensive set of criteria.

The expert committee evaluates identity, or in other words the connection the brands have to our lives, our country and our values. They also assess the reputation of the brands among consumers and professionals, and consider their branding practices in Hungary. On top of this, research results are also important, and the committee assesses tradition and reliability, taking into consideration information such as how long the companies have been active on the Hungarian market, as well as their size, financial results and capitalisation. 

Since it was established in 1999, WING has developed properties in Hungary with a total floor space of some 1.1 million square metres. It is active in every segment of the real estate market and it is a major regional player. A partner to leading corporations, it provides long-term, sustainable solutions to their international real estate needs and develops landmark buildings that define Budapest’s cityscape.

Receiving the Excellent Business Brands award is testament to WING’s outstanding brand presence, and shines a positive light on the company’s professional achievements. In 2022, the message of MagyarBrands remains unchanged: the program acknowledges the performance of Hungarian brands and celebrates the best.