WING receives Business Superbrands award again
2024-08-07
WING has yet again been awarded the Business Superbrands certification, making it one of Hungary's 500 leading brands. For 17 years, the award has been recognizing the success of business brands, brand quality and the work invested in brand building. The award is decided by the independent Council of the Superbrands Hungary Programme, based on professional criteria.
The Superbrands Programme was established in 1995 by the UK's independent Brand Council to identify the most outstanding corporate brands with an internationally recognised award. The brand recognition programme now evaluates brands from nearly 90 countries and the selection process follows the same principles in all countries. This year marks the 20th Superbrands Awards in Hungary and the co-recognition Business Superbrands Awards have been held for the 17th time.
The nomination is based on strict professional criteria and is carried out by a committee of 40 independent experts. The selection process considers the brand's heritage, reputation, goodwill, innovation and brand building practices.
Over the years, Superbrands has become an esteemed recognition not only for the industry but also for the general public, significantly increasing brand prestige as well as the consumer and business confidence. It is a great pleasure and honour for us that WING has been recognized as a Business Superbrand this year as well!
