WING Won Quality Award in the B2B Category of the Website of the Year Competition


In 2022, the Hungarian Marketing Association and the Internet Marketing Section announced its digital competition for the 21st time, during which the professional jury awarded the latest websites and the best digital solutions. This year, 217 websites competed for the prizes and WING's website won the Quality Award in the B2B category.

Nowadays the sophisticated look of a company's website and its logical and transparent design being a general consumer expectation. For the 21st year running, the Website of the Year competition looked for the best websites, apps and digital solutions. The websites of the companies were judged by a professional jury and awarded in different categories: E-Commerce, Service, B2B, Application of the Year, Tourism and Retail. WING won the Quality Award in B2B category.

WING is one of Hungary's largest real estate developers and investors, has grown to become a major player in the Central European real estate market in the recent years. Due to its expansion beyond the country, it became necessary to transform its communication in line with international trends, a significant part of which is digital communication, including the company's website. The aim of the web development during 2022 was to create a dynamic website well aligned with the brand, which, in addition to displaying the brand values and positioning the company, also presented the company's wide range of activities and its entire real estate portfolio. Another key aspect of the development was the creation of a GDPR compliant careers page behind the recruitment process as a part of the employer branding. Furthermore, from a technical point of view, the proper search engine optimization was important and, for digital campaigns, it was essential to have the possibility to measure conversions.

Quality Award in the B2B category is a recognition for WING that professionally confirms the company's development in the field of digital communication and provides feedback that the Group's international expansion plans are accompanied by a website of international standard.

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